PSMA Connections: Fall 2017



Member Spotlight: Nancy Kavinsky of Creative Zip, Ltd.

PSMA Member Nancy Kavinsky is an award-winning art director and graphic designer, and the founder and president of Creative Zip, Ltd., which provides art direction and design solutions to a variety of professional service firms including leading law, accounting, retail, and management consulting firms. Nancy possesses a lifetime of professional graphic design experience, and her creative credentials cover the full continuum of graphic solutions from concept to design to production. She also regularly collaborates with a talented network of trusted professionals, including copywriters, editors, and programmers.

Let’s learn a little more about Nancy …

Tell us about what led you to strike out on your own to start your own business, Creative Zip, and how it has evolved over the years.

The company I was working for was downsizing and approached the marketing designers to see if one of us would volunteer to take leave. I said “Pick Me!” and the rest is history. I have never looked back.

Creative Zip has grown from a one person operation to an 8+ team of passionate marketing professionals. One thing that hasn’t changed is we work with clients we adore.

When we first opened our doors the bulk of our work was creating printed materials. That has really changed. We have expanded our capabilities to better serve our clients. Today our work includes trade show branding and management, Prezi development and all facets of electronic marketing.

And who is Zip?

Me. As a toddler, I had a stuffed monkey named Zip. We were inseparable. I loved everything about him—the yellow Zip t-shirt, red felt overalls and a red and white floppy hat. In light of my affection for this little fellow, my dad started to call me Zip.

Fast forward to the day I started the company and sought an appropriate name for it. I wanted a name, which described the childlike, imaginative vitality I feel when I’m designing. Then, I had an “aha moment”—and Creative Zip was born. Thank you, dad and Zip!

What do you enjoy most about your work?

Partnering with a client and experiencing that “aha moment” when you produce the perfect concept for their project.

What is the funniest and/or strangest thing that has happened in a work environment?

When a co-worker removed the voice receiver from my desk phone.  He told everyone in the cubicles near mine what he had done.  They were all invited to listen as he called me and told me I needed to speak up because we had a bad connection. He is also the same person that took my desk dictionary, and under the word comedian, changed the definition to his name.  That was something I did not find until years later.   

And now for a few rapid-fire fun questions:

It’s a beautiful summer afternoon – what are you doing to enjoy it?

  • Hanging out in my hammock without any phones or computer within reach or ear shot.

What makes you laugh?

  • My husband’s bad puns (don’t tell him I said they are bad).

If you're having a terrible day, what should we send to lift your spirits?

  • Send fresh flowers. Love what they can do to an office and my mood.

What’s one thing people would be surprised to know about you?

  • I am a certified crisis hotline counselor

Tell us something on your bucket list.

  • Visit Australia and hang with the kangaroos.

 Sponsor News

Evan Rosenberg, a veteran member of Pittsburgh’s business community, started as market president and publisher of the Pittsburgh Business Times on July 17.

Rosenberg joins PBT after having spent nearly 20 years at CBS-owned television stations KDKA and WPCW, most recently as local sales manager and director of sports marketing. He was responsible for local revenue at the stations, including their digital efforts plus revenue associated with the Pittsburgh Steelers, NCAA basketball, PGA golf and other sports-related programming.

Born and raised in Pittsburgh, Rosenberg is a graduate of Temple University. He brings to PBT broad Pittsburgh business contacts and a life-long affinity for the market and region.

Communications Committee                                            

The group formerly known as the PR and Outreach Committee continues to spread the word about PSMA. We have focused on more frequent communications, instead of only the newsletter. Please let us know if you like what you see. If you don't, wait until Rachel has a glass of wine at the Holiday Party.




Sponsorship Committee

 The Sponsorship Committee is seeking new members to help manage and develop relationships with PSMA sponsors.  If you’re interested in joining the committee, email co-chairs Sarah Shaffer or Bill Findle. Thank you to our 2017 sponsors! 



David Barker Photography

Hershey Resorts

Nemacolin Woodlands Resort


Hershey Harrisburg Regional Visitors Bureau


Rivers Club

Pittsburgh Business Times

Drury Hotels

Programming Committee                                                                 

The last program of the year is shown below: 

Content Marketing Interactive Workshop

Bryan Fischer, One Step Beyond

Wednesday, November 8, 2017 Rivers Club

Registration: 8:00 a.m. – 8:30 a.m. Program 8:30 a.m. – 9:45 a.m.

Free to PSMA members $30 for non-PSMA members

Click here to register!
     Membership Committee                     
 The Summer Social at EddieMerlot’s was a success with around 40 attendees. Special thank you to EddieMerlot’s for partially sponsoring the event!

 The New Member Breakfast isscheduled for Tuesday, September 26th at McCormick & Schmick's.The event will serve as a great way for the 20 professionals who joined PSMAover the last year to get to meet each other and to get to know the PSMA Boardand Membership Committee a little better.

 The Membership Committee is inthe process of planning this year’s holiday party for December. An invitationwill be sent out as soon as details are solidified.

 If any member would like tosuggest a location for a future PSMA social, please send your recommendation tomluznar@bernsteinlaw.com. We’realways looking for new, fun places to host our socials! 

As always, a very special thank you to our sponsors! Because of your support, the PSMA is the great organization that it is!


Allegheny HYP Club


David Barker Photography

Hershey Resorts


Hershey Harrisburg Regional Visitors Bureau

Press Craft Printers


Rivers Club

Nemacolin Woodlands Resort


Pittsburgh Business Times

                        Fall 2017

Save the Date!

Content Marketing Interactive Workshop

November 8, 2017

Click here to register!



Spring 2015
In this Issue:
Best or Bust?
President's Message
Member Spotlight
Sponsor Spotlight
PR & Outreach Committee
Sponsorship Committee
Programming Committee
Membership Committee
 Save the Date!
April 23, 2015
Polish Your Networking Skills:
Business Etiquette to Enhance Your

Karen Litzinger, of Litzinger Career Consulting and former President of the Pittsburgh Chapter of the National Speakers Association, presents Polish Your Networking Skills: Business Etiquette to Enhance Your “Networth”. 

She’ll offer tips on how to move in and out of conversations, how to juggle food & drink (very tricky) and how to remember names.  Also discover what your handshake says about you and ways to avoid the top ten networking fatal flaws.

Join us at the Rivers Club from 8:00 a.m. – 10:00 a.m. on the 23rd.  Free to PSMA members.  $25 for nonmembers.

Register Now!
Job Bank
Don't forget to check the PMSA Job Bank for an updated and current listing of job postings!

Do you have a job listing to include? Email us here to get it posted.

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