Best or Bust?

Reviewing all of those Marketing “Must-do’s” – you know them…

Those “hot” items that your firm had to quickly jump on board with, otherwise you’d be left in the dust…

Let’s see what really lived up to the hype and what didn’t. Take our survey now and we’ll see be sure to share the results!

Click here to learn more!

President's Message:
a note from Rachel Gawlas
Mentor Madness

If you are anything like my co-workers, family or friends, you are now coming down from March Madness. I handcrafted a perfectly, imperfect bracket with mostly "longshots" and "underdogs" according to my sister. In retrospect, I could have used a little coaching or mentoring on it...


Member Spotlight:

Marissa Luznar
of Bernstein-Burkley, P.C.

What is the path that lead you to your current position? What are three interesting tidbits about yourself?

Click here to find out what Marissa Luznar, Marketing Director of Bernstein-Burkley had to say!
seWho Sponsor Spotlight:

Gloria Rayman of The Pittsburgh Business Times

What value does sponsoring the PSMA bring? How is the PSMA different from other organizations?

Click here to read her answers!

PR & Outreach Committee

The PR/Outreach Committee is planning to stay in touch with PSMA members more often -- look for a full-newsletter twice a year (spring and fall), but expect short e-blasts monthly to keep you informed on the latest PSMA updates and industry developments.

If you’re interested in writing for the newsletter or helping with the website, we’re always interested in new committee members!

Contact Erin at or Beth at

Be sure to follow PSMA on Facebook and join our LinkedIn group!

    Sponsorship Committee

A very sincere THANK YOU to our sponsors!   

Platinum Sponsors:
  • ContactEase
  • David Barker Photography
  • Hotel Monaco
  • Rivers Club
Gold Sponsors:
  • Hershey Harrisburg Regional Visitors Bureau
  • Hershey Meetings & Resorts
  • Omni Bedford Springs Resort and Spa
  • Pittsburgh Business Times
  • Press Craft Printers
  • Ricoh Legal
  • Z Brand

Thank you to all our sponsors for their support of our organization. Help us support them - please keep them in mind if you have any projects or events they may be able to help with.

Programming Committee

In addition to the April 23rd breakfast program - Polish Your Networking Skills: Business Etiquette to Enhance Your "Networth" - the Programming Committee is planning a couple of additional events in 2015.

Strategic planning will be the focus of a fall event and will include details on how to help management understand the importance of having a strategy, how to sell strategic planning to management and succession planning.

A second event will take a look at competitive intelligence - what are the trends and what are people using now?

Look for more details on these events in future PSMA eblasts.


Membership Committee

The clouds parted just in time for our Spring Social on March 25. Thank you to everyone who was able to attend!

Upcoming Events:

April 14
Committee Meeting at Sisterson

June 22
New Member Happy Hour

July 30
Summer Social

October 13
Membership Meeting

December 3
Holiday Party

(Dates subject to change.)

Member directories are in production and will be available soon. In the meantime, visit and log in for member information.

Best or Bust?

We can't wait to read your thoughts on what we thought are the most common "must do's," including blogs, QR Codes and so many others! If your favorite "best" or "bust" isn't listed, but sure to add it in the open comment fields at the end! We want to hear it all - the good, the bad... the celebrations, the regrets.... and we'll be sure to share our findings with the membership! You never know, one of things you decided to ignore may be worth a revisit after-all!

Ready to share your insight? Find the survey here.


President's Message

Mentor Madness...

If you are anything like my co-workers, family or friends, you are now coming down from March Madness. I handcrafted a perfectly, imperfect bracket with mostly “longshots” and “underdogs” according to my sister. In retrospect, I could have used a little coaching or mentoring on it.

Like picking brackets, our marketing careers benefit greatly from coaching or mentoring. Whether you are new to the game or have been at it for a while, mentoring can be the difference between working and making marketing a passionate career.  Throughout my career, I have been blessed with outstanding mentors who have helped me tailor my interests and strengths. Additionally, I would like to think that my friendships with others have helped them as much as they have enriched my life.

In a matchmaker like-effort, I hope in 2015 to pair new mentors and mentees. Nothing fancy, just a connection to another PSMA member who can help. If you are interested in being involved with this effort as either mentor, mentee or both, please sign up via our high-tech matchmaker sign-up sheet at the next PSMA seminar on Thursday, April 23 at the Rivers Club. If you cannot attend but are still interested, please contact me with name, phone, email and preferred title (mentor, mentee or both) at  

Rachel Gawlas
Director of Business Development
Metz Lewis Brodman Must O'Keefe LLC

Member Spotlight:
Marissa Luznar

of Bernstein-Burkley, PC.

  1. What is your favorite part of working at Bernstein-Burkley, P.C.?

    I wear a lot of hats in this position, which allows me to learn a lot of new skills. I also love that every day brings something different.

  2. What does your company do that knocks the socks off your clients?

    Bernstein-Burkley, P.C. is known for its business approach to all of its legal services. Our attorneys focus on our clients’ bottom line, and will turn down work if it doesn’t make fiscal sense for our client to pursue legal action. Also, as a boutique law firm, we offer personalized attention to our clients’ cases from both our associates and partners.

  3. What is one of your funniest stories about Bernstein-Burkley, P.C.?

    In an attempt to purchase a table for an upcoming awards ceremony/networking event, I called the number listed a few times and left a few voicemails trying to learn a little more about pricing, availability, etc. Apparently the number listed was incorrect, which I learned when the elderly woman that I was calling left me a voicemail demanding that I stop harassing her, that she knows I’m part of a sales scheme, that she will report me and that legal penalties are higher when a senior citizen is involved. I kindly apologized and explained the entire situation … after laughing for a few minutes!

  4. What is the path that lead you to your current position?

    I started out with a small corporate PR agency, working with a range of different clients located throughout the region. This job taught me how to adjust quickly from one task to the next. I could be working on a media pitch for a new medical procedure one minute, and then writing a project summary for an architectural firm the next. I then went on to work in government communications, which taught me how to work in a high-pressure, fast-pace work environment. There was rarely a dull moment! After a few years there, I decided to transition back into the private sector and joined Bernstein-Burkley, P.C. as Marketing Director. 

  5. If you could live anywhere in the world, where would it be?

    Anywhere near a lake! I love lake life, and enjoy nothing more than taking the boat or jet ski out on the water. If I had to pick one specific place, Chautauqua, NY has always been one of my favorite places to visit.

  6. What makes you crazy at work? What do you wish you could say, but can't?

    Discovering new and polite ways to remind people (attorneys) to complete marketing tasks or to send me the information I requested. I wish I could say: “No more excuses, just get it done”!

  7. What is your favorite book?

    It’s hard to name one book as my favorite, but the books that I’ve read the most times would be Gone with the Wind and Tina Fey’s Bossypants. In Gone with the Wind, I find it very interesting to read about life in the south during and after the Civil War, and how the war significantly changed their culture. Bossypants is hilarious, and I would recommend it to anyone who wants a good laugh!

  8. If you could have any job/career, what would it be?

    I love animals and am a strong supporter of animal shelters. My dream job would be one that allows me to help homeless pets find their forever homes, and to raise awareness for pet overpopulation and the inhumane conditions of puppy mills.

  9. If you're having the worst day, what should we send to perk your spirits?

    An adorable dog carrying a box of Sarris’ Chocolate, a bottle of wine and possibly tickets to Kennywood.

  10. What are three interesting tidbits about yourself?

    I volunteer with Big Brothers Big Sisters, and have been paired with my Little, Kayanna, for the last four years.

    As a child, Jane Goodall was my hero and my life goal was to teach sign language to gorillas. I even took a sign language class!

    I come from a big, crazy Irish family, and am the youngest of four girls.

  11. Which celebrity do you wish you worked with?

    I would love to work with any of the listed celebrities. I love to laugh, and I know these people would keep me in hysterics all day long.

    Tina Fey, Amy Poehler, Jennifer Lawrence, Jimmy Fallon, Justin Timberlake 

Sponsor Spotlight

Gloria Rayman, Senior Account Executive:
Pittsburgh Business Times

What value do you find in sponsoring PSMA?

The events give me great opportunities to grow relationships with the other members of PSMA.

How is PSMA different or unique from other organizations you have or currently sponsor?
Because the group is smaller and more focused it allows me to get to know almost everyone. 

Read testimonials by other PSMA sponsors...

Spring 2015
In this Issue:
Best or Bust?
President's Message
Member Spotlight
Sponsor Spotlight
PR & Outreach Committee
Sponsorship Committee
Programming Committee
Membership Committee
 Save the Date!
April 23, 2015
Polish Your Networking Skills:
Business Etiquette to Enhance Your

Karen Litzinger, of Litzinger Career Consulting and former President of the Pittsburgh Chapter of the National Speakers Association, presents Polish Your Networking Skills: Business Etiquette to Enhance Your “Networth”. 

She’ll offer tips on how to move in and out of conversations, how to juggle food & drink (very tricky) and how to remember names.  Also discover what your handshake says about you and ways to avoid the top ten networking fatal flaws.

Join us at the Rivers Club from 8:00 a.m. – 10:00 a.m. on the 23rd.  Free to PSMA members.  $25 for nonmembers.

Register Now!
Job Bank
Don't forget to check the PMSA Job Bank for an updated and current listing of job postings!

Do you have a job listing to include? Email us here to get it posted.

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